AN INTEGRAL PART OF OUR HERITAGE
At 4vita, our love for herbs, aromatic plants and spices is the legacy that we have been preserving for years in our family. On the lush green, sun-bathed slopes of southern Crete, in our privately-owned crops, 4vita was born to share the well-being we experience close to nature, all the beneficial secrets, flavours and aromas that emerge through our land.






OUR ORGANIC CROPS
At 4vita, our land is our own laboratory, where we apply strictly organic methods of planting and cultivation, without the addition of chemical fertilizers or pesticides. By cultivating more than 12 species of herbs on our farms, we produce more than 600,000 plants a year, which with our daily care and attention, bloom only in the special microclimate of our island.
DISCOVER OUR PRODUCTS
AROMATIC PLANTS & SPICES
CAPTIVATION - ENJOYMENT
We select and offer you the most exquisite herbs and spices, which with their addictive flavours and intense aromas compose a unique, gastronomic journey. With flavours either soft or sweet, or strong and explosive, they transform our dishes, captivate the senses and entice us to turn cooking into creation. Many of our spices have antioxidant properties and replace preservatives, contributing to good health.
HERBS
TASTE EXPERIENCE - BREATH OF COOLNESS
Delicious enjoyment, fragrant breath of coolness and countless benefits for the body are hidden in a single cup of herbs that are born in the crops of 4vita. A feast of colours and aromas that capture all the invigorating freshness of nature and the nutrients our body needs. Aromas and flavours that evoke emotions, captivate the palate and soothe the body.
ORGANIC HERBS
HARMONY - PEACE
Well-being, relaxation and enjoyment. A journey into the perfect harmony of body and mind with the high quality 4vita organic herbs. Rich in essential oils and exquisite aromas, with delicate flavours and countless beneficial properties, they offer the rejuvenation of an authentic natural tonic. Through 4vita we transform our holistic philosophy into a single beverage and bring all the purity of nature to your glass.
DISCOVER OUR PRODUCTS
ORGANIC HERBS
HARMONY - PEACE
Well-being, relaxation and enjoyment. A journey into the perfect harmony of body and mind with the high quality 4vita organic herbs. Rich in essential oils and exquisite aromas, with delicate flavours and countless beneficial properties, they offer the rejuvenation of an authentic natural tonic. Through 4vita we transform our holistic philosophy into a single beverage and bring all the purity of nature to your glass.
HERBS
TASTE EXPERIENCE - BREATH OF COOLNESS
Delicious enjoyment, fragrant breath of coolness and countless benefits for the body are hidden in a single cup of herbs that are born in the crops of 4vita. A feast of colours and aromas that capture all the invigorating freshness of nature and the nutrients our body needs. Aromas and flavours that evoke emotions, captivate the palate and soothe the body.
AROMATIC PLANTS & SPICES
CAPTIVATION - ENJOYMENT
We select and offer you the most exquisite herbs and spices, which with their addictive flavours and intense aromas compose a unique, gastronomic journey. With flavours either soft or sweet, or strong and explosive, they transform our dishes, captivate the senses and entice us to turn cooking into creation. Many of our spices have antioxidant properties and replace preservatives, contributing to good health.
THE TREASURES OF OUR EARTH
DITTANY, MALOTIRA, SAGE
Dittany, malotira and sage - a combination of our own care and special soil gives birth to our most gifted herbs, the ones that make us proud. Known as the “Cretan mountain tea”, malotira was a favorite morning beverage as well as a medicine of old Cretans. Dittany or erontas (“love”), a rare endemic plant that grows wild only on the mountainsides and gorges of Crete, meets its primordial expression in our crops while sage, the “herb of longevity”, also blooms uniquely. It owes its essential oils and intense aroma to the sun.





